Selling Sustainability

We have been hearing a lot of ideas and frustrations around the travel blogosphere about the best ways to market sustainability and inspire audiences to book a sustainable vacation over other generic travel options. Well, for those of you who have been itching to learn how to sell sustainability, there is a new Master Class being offered by The International Ecotourism Society and Epler Wood International. This live webinar series first ran in 2013 and was quite successful. This year’s class will fit into anyone’s schedule and has even more to offer, including how to effectively use social media to promote community-based tourism. There isn’t a limit on how many people can join the class but it starts in 2015, so don’t take too much time to decide. 

“The online course was a great platform to learn from experienced and knowledgeable speakers from around the world. The knowledge shared was enriching and valuable and helped me avoid some pitfalls in our business.”

-Muna Haddad, Experience Baraka

See the press release below for more information.


Selling Sustainability Topic of New Online Ecotourism Master Class

October 2, 2014, WASHINGTON, D.C. and BURLINGTON, VT

The International Ecotourism Society (TIES) and EplerWood International (EWI) are launching their second Master Class, The Ecotourism Market: Selling Sustainability in November. The 3-part course will focus on successfully integrating social media into a destination’s marketing plan as well as creating market access for sustainable destinations.

The Ecotourism Market: Selling Sustainability will run over three consecutive weeks. The presenters are Randy Durband, Chief Executive Officer of the Global Sustainable Tourism Council; Leilani Latimer, head of Product Marketing for Sabre Hospitality Solutions; and Dr. D’Arcy Dornan, Cofounder of the South American Sustainable Tourism Network.

“Learning to communicate the value of sustainability for business and destinations is an essential tool for all ecotourism professionals,” said Kelly Bricker, TIES Executive Director.

All sessions will be held via a live webinar format providing participants the opportunity to actively engage with presenters and fellow attendees. Each module will last two hours and participants will receive a certificate for completion of the course from TIES.

“Our Master Classes provide exceptional content with current, field-based examples for tourism professionals from all over the world,” said Megan Epler Wood, EWI Principal. “No matter where you are you can be a part of our classroom network. It’s really quite dynamic.”

The Master Class costs $250, or $200 for TIES members and/or participants who took part in the last Master Class. TIES and EWI are dedicated to offering online training and education for ecotourism professionals worldwide. More information and registration is available at:

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